Events + resident experience / Two-community activation
An event built to give something back.
Cottages at Ridgefield + Villas at Carolina Forest
The Back-to-School Bazaar combined resident programming, community marketing, local partnerships and hands-on production for an estimated 200–300 attendees.
The brief / 01
Make it useful.
Make it memorable.
Rebecca helped connect two communities around one family-centered experience, coordinating the details that turned a calendar event into a visible neighborhood activation.
The work included vendor and educator outreach, entertainment, family activities, promotion through local daycare and social channels, a DJ, school-supply collection and a farmers-market component.
- Audience
- Approximately 200–300 residents, families, local partners and neighbors.
- Production
- Planning, outreach, promotion, vendors, entertainment, supplies and day-of coordination.
- Creative
- Handmade reclaimed-cardboard school bus and crayon displays that gave the event its visual identity.
- Budget
- Sponsor and vendor coordination expanded the experience while protecting the operating budget.
The outcome / 02
Community value beyond the event.
- Brought two residential communities together through one shared activation
- Connected local vendors, educators and family-focused partners
- Helped families access needed school supplies
- Directed remaining supplies to Pine Island Elementary PTO and local families
Next: marketing connected to operations.
Property marketing ↗