Resourceful marketing / Leasing outreach / Hands-on production
Big ideas without big production budgets.
Cottages at Ridgefield
Two tactile campaigns that carried leasing strategy from concept and design through printing, cutting, assembly, local partnership and field activation.
Rebecca’s role Campaign concepts, design, vendor coordination, printing, assembly and field activation.
The approach / 01
Make the idea useful.
Then make it real.
Property marketing can create awareness, but a lease still begins with a conversation. Rebecca developed portable outreach pieces that gave the team a natural reason to introduce the community to employers, realtors and housing-fair attendees.
Instead of handing production off, she carried each campaign through the physical details—making the final work feel personal while keeping production practical.
- Cookie outreach
- Developed “A little taste of life at Cottages,” coordinated a local baker, designed and printed the wraps and stickers, then assembled each finished box by hand.
- Mint to Be
- Turned the message “You were MINT to live here” into housing-fair takeaway bags with branded toppers and a scan-to-tour call to action.
- Production
- Designed, printed, hand-cut and assembled the branded pieces in-office.
- Activation
- Used the finished pieces to open real conversations in employer, realtor and housing-fair outreach.
Rebecca’s role / 02
Strategy through delivery.
- Created the campaign concepts and language
- Designed the printed marketing pieces and calls to action
- Printed, cut and produced branded elements in-office
- Coordinated a local bakery partnership for the cookie campaign
- Assembled the finished pieces and supported field activation