DIY marketing / Leasing outreach / Concept-to-assembly
Getting every detail in a row.
Cottages at Ridgefield
A playful leasing giveaway built from a simple idea, practical materials and a clear next step: scan to schedule a tour.
The idea / 01
Small object.
Complete campaign.
The teal duck was inexpensive and memorable, but the toy alone was not the marketing. Rebecca developed the “Ready to get your ducks in a row?” concept, then designed a branded wrap that turned the giveaway into a leasing touchpoint for Cottages at Ridgefield.
The finished piece paired personality with purpose: the clear box showcased the duck, the printed band carried the property identity, and the QR code gave prospects an immediate way to schedule a tour.
- Concept
- A friendly “ducks in a row” message that felt playful without crossing into unprofessional language.
- Design
- A compact wrap sized to fit a 2.2-inch clear box while keeping the brand, message and call to action readable.
- Conversion
- A scan-to-tour QR code, phone number and website connected the physical giveaway to the leasing journey.
- Production
- Printed, trimmed, folded and assembled in-house to create a polished piece on a practical budget.
Rebecca’s role / 02
Idea through execution.
- Developed the campaign concept and professional wordplay
- Designed the branded box wrap around the physical product dimensions
- Connected the giveaway to a scan-to-tour call to action
- Printed, trimmed, folded and assembled the pieces in-house
- Maintained brand consistency across the packaging, website and leasing message
More resourceful outreach marketing.
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